The Metrosexual Males, and their tribe

Hi..iam back again. Post the break, and a little more brave.. and to top it,i have a question ! It would be great if someone/somewhere can shed some light ?Do we see a trend of the metrosexual male beautification products and categories growing in the years to come ? Categories like Men fairness creams (esp in India), Male mosituriser lotions, Men specific skin lotions etc are seeing the light of day.. This is defintiely a trend which is against all the long standing concept of scruffy, stubbled and tough male image (a la Marlboro cowboy or the sweat drenched Old Spice man). Thanks to Beckham & co..the metrosexual male (and the products to pander to them) is on the rise...initially it was thought that this was a fad, and it will pass. But now it seems to stay..! Will this trend continue ? Will we see more male beautification categories / brands ?